Content Strategy for the Web by Kristina Halvorson, Melissa Rach

Free books download ipad Content Strategy for the Web DJVU ePub in English by Kristina Halvorson, Melissa Rach


Download Content Strategy for the Web PDF

  • Content Strategy for the Web
  • Kristina Halvorson, Melissa Rach
  • Page: 240
  • Format: pdf, ePub, mobi, fb2
  • ISBN: 9780321808301
  • Publisher: New Riders

Download Content Strategy for the Web




Free books download ipad Content Strategy for the Web DJVU ePub in English by Kristina Halvorson, Melissa Rach

Overview

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities



More eBooks: Download PDF Principe de suspension read book, LA BUSQUEDA ONIRICA DE LA DESCONOCIDA KADATH (CICLO RANDOLPH CART ER II) EBOOK | H.P. LOVECRAFT | Descargar libro PDF EPUB download pdf, PASSOS 1 BÀSIC LLIBRE DE CLASSE 2017 (A2) leer el libro pdf download link, [Kindle] Tout ce que j'aime en toi... - Le cahier de notre histoire d'amour download download link, Online Read Ebook Sauver sa peau pdf,